/* ═══════════════════════════════════════════════
   Anto Machado · UGC Creator — rediseño editorial
   ═══════════════════════════════════════════════ */

:root{
  --sans: "Manrope", system-ui, sans-serif;
  --serif: "Fraunces", "Times New Roman", Georgia, serif;

  --ink: #241c16;
  --ink-soft: #5a4a3e;
  --cream: #faf6ef;
  --sand: #f0e6d8;
  --blush: #f5dcd3;
  --blush-soft: #faece6;
  --terra: #c1714d;
  --bronze: #9a6b45;
  --line: rgba(36,28,22,0.12);
  --wsp: #23c15e;

  --shadow: 0 16px 38px rgba(36,28,22,0.16);
  --shadow-soft: 0 8px 22px rgba(36,28,22,0.09);
}

*{ margin:0; padding:0; box-sizing:border-box; }

html{ scroll-behavior:smooth; }

body{
  font-family:var(--sans);
  background:var(--cream);
  color:var(--ink);
  line-height:1.65;
  overflow-x:hidden;
  -webkit-font-smoothing:antialiased;
}

img{ max-width:100%; height:auto; display:block; }

.wrap{ width:min(1140px, 92%); margin:0 auto; }

/* Solo para lectores de pantalla */
.sr-only{
  position:absolute;
  width:1px; height:1px;
  padding:0; margin:-1px;
  overflow:hidden;
  clip:rect(0 0 0 0);
  white-space:nowrap;
  border:0;
}

em{ font-family:var(--serif); font-style:italic; font-weight:400; }

/* ── Tipografía de sección ── */
.eyebrow{
  font-size:.72rem;
  font-weight:800;
  letter-spacing:.3em;
  color:var(--bronze);
  margin-bottom:14px;
}
.eyebrow.light{ color:var(--blush); }

.section-title{
  font-family:var(--serif);
  font-weight:400;
  font-size:clamp(2rem, 4.6vw, 3.3rem);
  line-height:1.08;
  letter-spacing:-0.01em;
  margin-bottom:18px;
}
.section-title em{
  font-style:italic;
  color:var(--terra);
}
.section-title.light{ color:var(--cream); }
.section-title.light em{ color:var(--blush); }

.section-head{
  max-width:640px;
  margin:0 auto 54px;
  text-align:center;
}
.section-sub{ color:var(--ink-soft); }

/* ── Botones ── */
.btn{
  display:inline-flex;
  align-items:center;
  gap:9px;
  font-family:var(--sans);
  font-weight:700;
  font-size:.94rem;
  padding:14px 28px;
  border-radius:999px;
  text-decoration:none;
  transition:transform .25s ease, box-shadow .25s ease, background .25s ease, color .25s ease;
  will-change:transform;
}
.btn-solid{ background:var(--ink); color:var(--cream); box-shadow:var(--shadow-soft); }
.btn-solid:hover{ box-shadow:var(--shadow); }
.btn-ghost{ border:1.6px solid var(--ink); color:var(--ink); }
.btn-ghost:hover{ background:var(--ink); color:var(--cream); }
.btn-wsp{ background:var(--wsp); color:#fff; box-shadow:var(--shadow-soft); }

/* ═══════════ NAV ═══════════ */
.nav{
  position:fixed;
  top:0; left:0; right:0;
  z-index:60;
  padding:16px 0;
  transition:background .35s ease, box-shadow .35s ease, padding .35s ease;
}
.nav.is-solid{
  background:rgba(250,246,239,0.88);
  -webkit-backdrop-filter:blur(12px);
  backdrop-filter:blur(12px);
  box-shadow:0 4px 18px rgba(36,28,22,0.07);
  padding:11px 0;
}
.nav-inner{
  width:min(1240px, 94%);
  margin:0 auto;
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:18px;
}
.nav-logo{
  font-weight:800;
  font-size:1.15rem;
  letter-spacing:-0.01em;
  color:var(--ink);
  text-decoration:none;
}
.nav-logo em{ color:var(--terra); font-size:1.2rem; }
.nav-links{ display:flex; gap:16px; }
.nav-links a{
  color:var(--ink-soft);
  text-decoration:none;
  font-size:.86rem;
  font-weight:600;
  position:relative;
  transition:color .25s ease;
  padding:11px 4px;
  display:inline-block;
}
.nav-links a::after{
  content:"";
  position:absolute;
  left:4px; bottom:5px;
  width:0; height:2px;
  background:var(--terra);
  border-radius:2px;
  transition:width .3s ease;
}
.nav-links a:hover, .nav-links a.is-active{ color:var(--ink); }
.nav-links a:hover::after, .nav-links a.is-active::after{ width:calc(100% - 8px); }

.nav-actions{ display:flex; align-items:center; gap:12px; }
.btn-nav{ padding:10px 20px; font-size:.84rem; }

.nav-burger{
  display:none;
  flex-direction:column;
  justify-content:center;
  gap:5px;
  background:none;
  border:none;
  cursor:pointer;
  padding:10px;
  min-width:44px;
  min-height:44px;
}
.nav-burger span{
  width:24px; height:2.4px;
  background:var(--ink);
  border-radius:2px;
  transition:transform .3s ease, opacity .3s ease;
}
.nav-burger.is-open span:nth-child(1){ transform:translateY(7.4px) rotate(45deg); }
.nav-burger.is-open span:nth-child(2){ opacity:0; }
.nav-burger.is-open span:nth-child(3){ transform:translateY(-7.4px) rotate(-45deg); }

/* ═══════════ HERO ═══════════ */
.hero{
  position:relative;
  padding:150px 0 0;
  background:
    radial-gradient(720px 460px at 86% 8%, var(--blush-soft), transparent 65%),
    radial-gradient(560px 420px at 6% 88%, var(--sand), transparent 60%),
    var(--cream);
  overflow:hidden;
}
.hero-grid{
  display:grid;
  grid-template-columns:1.05fr .95fr;
  gap:56px;
  align-items:center;
}
.hero-title{
  font-family:var(--serif);
  font-weight:340;
  font-size:clamp(2.6rem, 5.8vw, 4.4rem);
  line-height:1.04;
  letter-spacing:-0.015em;
  margin-bottom:22px;
}
.hero-title em{ color:var(--terra); }
.hero-title .dot{ color:var(--terra); }
.hero-sub{
  color:var(--ink-soft);
  font-size:1.04rem;
  max-width:520px;
  margin-bottom:30px;
}
.hero-sub strong{ color:var(--ink); }
.hero-ctas{ display:flex; gap:14px; flex-wrap:wrap; margin-bottom:34px; }
.hero-proof{
  list-style:none;
  display:flex;
  align-items:center;
  gap:22px;
  flex-wrap:wrap;
}
.hero-proof li{ display:flex; flex-direction:column; line-height:1.25; }
.hero-proof strong{
  font-family:var(--serif);
  font-style:italic;
  font-weight:500;
  font-size:1.7rem;
  color:var(--ink);
}
.hero-proof span{
  font-size:.78rem;
  font-weight:600;
  letter-spacing:.04em;
  color:var(--ink-soft);
}
.proof-sep{ width:1px; height:38px; background:var(--line); }

/* Visual del hero: arcos editoriales */
.hero-visual{
  position:relative;
  min-height:520px;
}
.arch{
  overflow:hidden;
  border-radius:999px 999px 18px 18px;
  box-shadow:var(--shadow);
  background:#fff;
}
.arch img{
  width:100%;
  height:100%;
  object-fit:cover;
}
.arch-main{
  position:absolute;
  top:0; right:8%;
  width:min(64%, 330px);
  aspect-ratio:3/4;
}
.arch-small{
  position:absolute;
  bottom:-4%; left:2%;
  width:min(42%, 210px);
  aspect-ratio:3/4;
  border-radius:18px 18px 999px 999px;
  z-index:2;
}
.hero-badge{
  position:absolute;
  top:-26px; right:2%;
  width:120px; height:120px;
  z-index:3;
}
.hero-badge svg{
  width:100%; height:100%;
  animation:badgeSpin 24s linear infinite;
}
.badge-text{
  font-family:var(--sans);
  font-size:10.5px;
  font-weight:800;
  letter-spacing:.2em;
  fill:var(--terra);
}
.hero-badge text[text-anchor]{ fill:var(--terra); }
@keyframes badgeSpin{
  from{ transform:rotate(0deg); }
  to{ transform:rotate(360deg); }
}
.ig-tag{
  position:absolute;
  bottom:8%; right:0;
  display:inline-flex;
  align-items:center;
  gap:8px;
  background:#fff;
  border-radius:999px;
  padding:9px 18px;
  font-weight:700;
  font-size:.86rem;
  box-shadow:var(--shadow-soft);
  z-index:3;
}
.ig-glyph{ display:inline-flex; align-items:center; color:var(--terra); }

/* Entrada en cascada del hero */
html.js .hero-copy > *,
html.js .hero-visual{
  opacity:0;
  animation:fadeUp .9s cubic-bezier(.22,.9,.3,1) var(--d, 0s) forwards;
}
@keyframes fadeUp{
  from{ opacity:0; transform:translateY(24px); }
  to{ opacity:1; transform:translateY(0); }
}

/* Marquee de hashtags */
.hero-hashtags{
  margin-top:clamp(40px, 7vh, 80px);
  padding:18px 0;
  border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);
  overflow:hidden;
  white-space:nowrap;
  background:rgba(255,255,255,0.4);
}
.marquee-track{ display:inline-flex; animation:marquee 36s linear infinite; }
.marquee-track-slow{ animation-duration:55s; }
.hero-hashtags .marquee-track span{
  font-family:var(--serif);
  font-style:italic;
  font-size:1.15rem;
  color:var(--bronze);
}
@keyframes marquee{
  from{ transform:translateX(0); }
  to{ transform:translateX(-50%); }
}

/* ═══════════ MARCAS ═══════════ */
.brands{ padding:64px 0 58px; background:var(--cream); }
.brands-label{
  text-align:center;
  font-family:var(--serif);
  font-style:italic;
  font-size:1.2rem;
  color:var(--ink-soft);
  margin-bottom:22px;
}
.brands-marquee{ overflow:hidden; white-space:nowrap; }
.brands-marquee .marquee-track span{
  font-weight:800;
  font-size:clamp(1.3rem, 2.6vw, 1.9rem);
  letter-spacing:.02em;
  text-transform:uppercase;
  color:rgba(36,28,22,0.34);
}

/* ═══════════ MÉTRICAS ═══════════ */
.metrics{
  position:relative;
  padding:34px 6vw;
  background:
    radial-gradient(ellipse 70% 140% at 15% 50%, rgba(233,140,170,0.16), transparent 60%),
    radial-gradient(ellipse 70% 140% at 85% 50%, rgba(42,127,174,0.18), transparent 60%),
    linear-gradient(135deg, #201a1d 0%, #191919 55%, #14181a 100%);
  color:var(--cream);
}
.metrics::after{
  content:"";
  position:absolute;
  inset:0;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3CfeColorMatrix values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0 0 0 0.04 0'/%3E%3C/filter%3E%3Crect width='160' height='160' filter='url(%23n)'/%3E%3C/svg%3E");
  pointer-events:none;
}
.metrics-head{ text-align:center; margin-bottom:52px; position:relative; z-index:1; }
.metrics-grid{
  position:relative;
  z-index:1;
  display:flex;
  justify-content:space-around;
  gap:26px;
  flex-wrap:wrap;
  max-width:1100px;
  margin-inline:auto;
  list-style:none;
  padding:0;
}
.metric-card{
  text-align:center;
  color:#fff;
  flex:1 1 200px;
  max-width:255px;
  padding:20px 18px;
  border-radius:16px;
  background:linear-gradient(165deg, rgba(255,255,255,0.10), rgba(255,255,255,0.02) 70%);
  border:1px solid rgba(255,255,255,0.12);
  border-top-color:rgba(255,255,255,0.26);
  box-shadow:
    0 12px 26px rgba(0,0,0,0.38),
    inset 0 1px 0 rgba(255,255,255,0.16),
    inset 0 -14px 22px rgba(0,0,0,0.22);
}
.metric-num{
  display:block;
  font-family:var(--serif);
  font-style:italic;
  font-size:clamp(1.9rem, 3.4vw, 2.6rem);
  line-height:1.1;
  color:var(--blush);
}
.metric-card:nth-child(even) .metric-num{ color:#e2b391; }
.metric-label{
  font-size:.85rem;
  opacity:.75;
}
.metrics-note{
  position:relative;
  z-index:1;
  text-align:center;
  margin-top:34px;
  font-family:var(--serif);
  font-style:italic;
  font-size:1.05rem;
  color:rgba(250,246,239,0.75);
}

/* ═══════════ SOBRE MÍ ═══════════ */
.about{ padding:110px 0; overflow:hidden; }
.about-grid{
  display:grid;
  grid-template-columns:.9fr 1.1fr;
  gap:64px;
  align-items:center;
}
.about-visual{ position:relative; min-height:520px; }
.arch-about{
  position:absolute;
  top:0; left:6%;
  width:min(70%, 320px);
  aspect-ratio:3/4;
}
.about-secondary{
  position:absolute;
  bottom:0; right:0;
  width:min(46%, 210px);
  background:#fff;
  padding:10px 10px 12px;
  border-radius:14px;
  box-shadow:var(--shadow);
  transform:rotate(3deg);
  z-index:2;
}
.about-secondary img{
  aspect-ratio:3/4;
  object-fit:cover;
  border-radius:8px;
  width:100%;
}
.about-secondary figcaption{
  text-align:center;
  padding-top:8px;
  font-size:.95rem;
  color:var(--ink-soft);
}
.about-copy p{ color:var(--ink-soft); margin-bottom:16px; }
.about-copy p strong{ color:var(--ink); }
.about-highlights{
  list-style:none;
  margin:26px 0 28px;
  display:flex;
  flex-direction:column;
  gap:16px;
}
.about-highlights li{
  display:flex;
  gap:14px;
  align-items:flex-start;
  background:#fff;
  border:1px solid var(--line);
  border-radius:14px;
  padding:16px 18px;
  box-shadow:var(--shadow-soft);
}
.hl-icon{
  font-size:1.3rem;
  line-height:1;
  margin-top:3px;
}
.about-highlights strong{ display:block; font-size:.98rem; }
.about-highlights p{ margin:2px 0 0; font-size:.88rem; color:var(--ink-soft); }

.ig-chip{
  display:inline-flex;
  align-items:center;
  gap:9px;
  padding:10px 20px;
  border-radius:999px;
  border:1.6px solid var(--ink);
  color:var(--ink);
  text-decoration:none;
  font-weight:700;
  font-size:.88rem;
  transition:background .25s ease, color .25s ease, transform .25s ease;
  will-change:transform;
}
.ig-chip:hover{ background:var(--ink); color:var(--cream); }
.ig-chip strong{
  font-family:var(--serif);
  font-style:italic;
  font-weight:500;
}

/* ═══════════ NICHOS ═══════════ */
.niches{ padding:100px 0; background:var(--sand); }
.niche-grid{
  display:flex;
  flex-wrap:wrap;
  justify-content:center;
  gap:18px;
}
.niche-card{
  position:relative;
  width:calc((100% - 36px) / 3);
  border-radius:16px;
  overflow:hidden;
  box-shadow:var(--shadow-soft);
}
.niche-card img{
  width:100%;
  aspect-ratio:3/4;
  object-fit:cover;
  transition:transform .6s cubic-bezier(.22,.9,.3,1);
}
.niche-card:hover img{ transform:scale(1.05); }
.niche-card figcaption{
  position:absolute;
  left:12px; bottom:12px;
  background:rgba(250,246,239,0.92);
  -webkit-backdrop-filter:blur(6px);
  backdrop-filter:blur(6px);
  border-radius:999px;
  padding:7px 16px;
  font-family:var(--serif);
  font-style:italic;
  font-size:1rem;
  color:var(--ink);
}
.formats{ margin-top:44px; text-align:center; }
.formats-label{
  font-size:.72rem;
  font-weight:800;
  letter-spacing:.3em;
  text-transform:uppercase;
  color:var(--bronze);
  margin-bottom:16px;
}
.format-chips{
  list-style:none;
  display:flex;
  flex-wrap:wrap;
  justify-content:center;
  gap:10px;
}
.format-chips li{
  border:1.4px solid var(--ink);
  border-radius:999px;
  padding:8px 20px;
  font-weight:700;
  font-size:.88rem;
  background:var(--cream);
}

/* ═══════════ PORTFOLIO ═══════════ */
.portfolio{ padding:110px 0; }

/* Contenedor: flex centrado para que filas incompletas queden centradas */
.phones{
  display:flex;
  flex-wrap:wrap;
  justify-content:center;
  gap:30px;
  max-width:1250px;
  margin-inline:auto;
}
.phone{ text-align:center; width:205px; flex-shrink:0; }

/* Marco de celular: proporción 9:19, borde grueso, notch */
.phone__screen{
  position:relative;
  aspect-ratio:9/19;
  border-radius:26px;
  border:7px solid var(--ink);
  overflow:hidden;
  background:#000;
  box-shadow:var(--shadow-soft);
  transition:transform .3s ease, box-shadow .3s ease;
  cursor:pointer;
}
.phone:hover .phone__screen{ transform:translateY(-6px); box-shadow:var(--shadow); }
.phone__screen::before{
  content:"";
  position:absolute;
  top:8px; left:50%;
  transform:translateX(-50%);
  width:34%;
  height:9px;
  border-radius:999px;
  background:rgba(0,0,0,0.85);
  z-index:3;
}
.phone__screen img,
.phone__screen video{
  position:absolute;
  inset:0;
  width:100%;
  height:100%;
  object-fit:cover;
}

/* Botón de play con anillo pulsante */
.phone__play{
  position:absolute;
  inset:0;
  margin:auto;
  width:54px; height:54px;
  border-radius:50%;
  border:0;
  background:rgba(255,255,255,0.88);
  color:var(--ink);
  font-size:1.15rem;
  padding-left:5px;
  cursor:pointer;
  z-index:2;
  transition:transform .2s ease, background .2s ease;
}
.phone__play:hover{ transform:scale(1.1); background:#fff; }
.phone__play::before{
  content:"";
  position:absolute;
  inset:-4px;
  border-radius:50%;
  border:1.5px solid rgba(255,255,255,0.9);
  animation:play-pulse 2.4s ease-out infinite;
}
@keyframes play-pulse{
  0%{ transform:scale(0.9); opacity:0.9; }
  100%{ transform:scale(1.55); opacity:0; }
}
.phone.is-playing .phone__play::before{ animation:none; }

.phone .video-soon{
  position:absolute;
  inset:0;
  display:grid;
  place-items:center;
  background:rgba(0,0,0,0.75);
  color:#fff;
  font-size:.92rem;
  font-weight:600;
  text-align:center;
  padding:16px;
  z-index:2;
}

.phone figcaption{
  margin-top:14px;
  font-size:1.12rem;
  line-height:1.25;
  font-weight:400;
  font-family:var(--serif);
  font-style:italic;
}

@media (max-width: 1080px){
  .phones{ row-gap:44px; max-width:760px; }
}
@media (max-width: 640px){
  .phones{ max-width:420px; gap:14px; row-gap:32px; }
  .phone{ width:calc(50% - 7px); }
  .phone figcaption{ font-size:.92rem; }
}
@media (max-width: 640px){
  #metricas{ padding:26px 5vw; }
  #metricas .metrics-head{ margin-bottom:26px; }
  #metricas .section-title{ font-size:1.5rem; }
  #metricas .eyebrow{ font-size:.64rem; letter-spacing:.22em; }
  .metrics-grid{ gap:10px; }
  .metric-card{ flex:1 1 40%; padding:14px 12px; border-radius:12px; }
  .metric-num{ font-size:1.5rem; }
  .metric-label{ font-size:.72rem; }
  .metrics-note{ margin-top:20px; font-size:.85rem; }
}

/* ═══════════ SERVICIOS ═══════════ */
.services{ padding:100px 0; background:var(--blush-soft); }
.services-list{
  max-width:820px;
  margin:0 auto;
  display:flex;
  flex-direction:column;
}
.service{
  display:flex;
  align-items:center;
  gap:26px;
  padding:26px 10px;
  border-bottom:1px solid var(--line);
  transition:background .3s ease, padding .3s ease;
}
.service:first-child{ border-top:1px solid var(--line); }
.service:hover{ background:rgba(255,255,255,0.55); padding-left:20px; }
.service-num{
  font-family:var(--serif);
  font-style:italic;
  font-size:1.6rem;
  color:var(--terra);
  flex-shrink:0;
  width:44px;
}
.service-body{ flex:1; }
.service-body h3{
  font-family:var(--serif);
  font-weight:500;
  font-size:1.35rem;
  margin-bottom:4px;
}
.service-body p{ color:var(--ink-soft); font-size:.94rem; }
.service-tag{
  flex-shrink:0;
  font-size:.72rem;
  font-weight:800;
  letter-spacing:.1em;
  text-transform:uppercase;
  color:var(--bronze);
  border:1.4px solid rgba(154,107,69,0.4);
  border-radius:999px;
  padding:7px 14px;
  white-space:nowrap;
}

/* ═══════════ POR QUÉ ═══════════ */
.why{
  padding:100px 0;
  background:
    radial-gradient(560px 340px at 88% 12%, rgba(193,113,77,0.2), transparent 60%),
    linear-gradient(160deg, #2c221b 0%, #241c16 60%, #19130e 100%);
  background-color:#241c16;
  color:var(--cream);
  overflow:hidden;
}
.why-grid{
  display:grid;
  grid-template-columns:.9fr 1.1fr;
  gap:60px;
  align-items:start;
}
.why-sub{
  color:rgba(250,246,239,0.75);
  font-size:1.02rem;
}
.why-list{
  list-style:none;
  display:flex;
  flex-direction:column;
  gap:14px;
}
.why-list li{
  display:flex;
  flex-direction:column;
  gap:2px;
  background:linear-gradient(180deg, rgba(255,255,255,0.07), rgba(255,255,255,0.02));
  border-top:1px solid rgba(255,255,255,0.22);
  border-radius:14px;
  padding:18px 22px;
  box-shadow:0 14px 30px rgba(0,0,0,0.3);
  position:relative;
  padding-left:52px;
}
.why-list li::before{
  content:"✓";
  position:absolute;
  left:18px; top:18px;
  width:24px; height:24px;
  border-radius:50%;
  background:var(--terra);
  color:var(--cream);
  font-size:.8rem;
  font-weight:800;
  display:grid;
  place-items:center;
}
.why-list strong{ font-size:1rem; }
.why-list p{ font-size:.88rem; color:rgba(250,246,239,0.72); }

/* ═══════════ PROCESO ═══════════ */
.process{ padding:110px 0; }
.steps{
  list-style:none;
  display:flex;
  flex-wrap:wrap;
  justify-content:center;
  gap:18px;
  counter-reset:step;
}
.step{
  flex:1 1 190px;
  max-width:210px;
  background:#fff;
  border:1px solid var(--line);
  border-radius:16px;
  padding:26px 20px 24px;
  box-shadow:var(--shadow-soft);
  position:relative;
  transition:transform .35s cubic-bezier(.22,.9,.3,1), box-shadow .35s ease;
}
.step:hover{ transform:translateY(-6px); box-shadow:var(--shadow); }
.step-num{
  display:inline-grid;
  place-items:center;
  width:38px; height:38px;
  border-radius:50%;
  background:var(--blush);
  color:var(--ink);
  font-family:var(--serif);
  font-style:italic;
  font-size:1.15rem;
  margin-bottom:14px;
}
.step:nth-child(even) .step-num{ background:var(--sand); }
.step h3{
  font-family:var(--serif);
  font-weight:500;
  font-size:1.2rem;
  margin-bottom:6px;
}
.step p{ font-size:.88rem; color:var(--ink-soft); line-height:1.55; }

/* ═══════════ CONTACTO ═══════════ */
.contact{
  padding:110px 0 0;
  background:
    radial-gradient(640px 420px at 90% 20%, var(--blush-soft), transparent 60%),
    var(--cream);
  overflow:hidden;
}
.contact-grid{
  display:grid;
  grid-template-columns:1.1fr .9fr;
  gap:60px;
  align-items:center;
}
.contact-sub{ color:var(--ink-soft); margin-bottom:30px; max-width:440px; }
.contact-lines{
  display:flex;
  flex-direction:column;
  gap:14px;
}
.contact-line{
  display:flex;
  align-items:center;
  gap:16px;
  text-decoration:none;
  color:var(--ink);
  background:#fff;
  border:1px solid var(--line);
  border-radius:16px;
  padding:16px 20px;
  box-shadow:var(--shadow-soft);
  transition:transform .3s ease, box-shadow .3s ease;
}
.contact-line:hover{ transform:translateY(-3px); box-shadow:var(--shadow); }
.cl-ico{
  flex-shrink:0;
  width:48px; height:48px;
  border-radius:50%;
  display:grid;
  place-items:center;
}
.cl-body{
  flex:1;
  display:flex;
  flex-direction:column;
  gap:1px;
  min-width:0;
}
.contact-line strong{
  font-size:1.02rem;
  font-weight:800;
  overflow-wrap:anywhere;
}
.cl-body small{
  font-size:.82rem;
  color:var(--ink-soft);
}
.cl-arrow{
  flex-shrink:0;
  font-size:1.2rem;
  color:var(--bronze);
  transition:transform .3s ease;
}
.contact-line:hover .cl-arrow{ transform:translateX(5px); }

/* WhatsApp: tarjeta verde oficial, sin número */
.cl-wsp{
  background:linear-gradient(135deg, #2bd66c 0%, #1fb757 100%);
  border-color:transparent;
  color:#fff;
  box-shadow:0 10px 26px rgba(35,193,94,0.35);
}
.cl-wsp .cl-ico{ background:rgba(255,255,255,0.2); color:#fff; }
.cl-wsp .cl-body small{ color:rgba(255,255,255,0.85); }
.cl-wsp .cl-arrow{ color:#fff; }

/* Instagram: degradé oficial del logo en ícono y borde */
.cl-ig{
  border:2px solid transparent;
  background:
    linear-gradient(#fff, #fff) padding-box,
    linear-gradient(45deg, #FED373 0%, #F15245 30%, #D92E7F 55%, #9B36B7 80%, #515BD4 100%) border-box;
}
.cl-ig .cl-ico{
  background:linear-gradient(45deg, #FED373 0%, #F15245 30%, #D92E7F 55%, #9B36B7 80%, #515BD4 100%);
  color:#fff;
}

/* Email: logo Gmail sobre blanco */
.cl-mail .cl-ico{
  background:#fff;
  border:1px solid var(--line);
}
.contact-visual{ position:relative; }
.arch-contact{
  width:min(100%, 340px);
  margin:0 auto;
  aspect-ratio:3/4;
}
.footer{
  margin-top:90px;
  padding:28px 0 34px;
  text-align:center;
  font-size:.88rem;
  color:var(--ink-soft);
  border-top:1px solid var(--line);
}
.footer em{ color:var(--terra); }

/* WhatsApp flotante */
.wsp-float{
  position:fixed;
  right:22px; bottom:22px;
  z-index:70;
  width:56px; height:56px;
  border-radius:50%;
  background:var(--wsp);
  color:#fff;
  display:grid;
  place-items:center;
  box-shadow:0 10px 26px rgba(35,193,94,0.45);
  transition:transform .25s ease;
}
.wsp-float:hover{ transform:scale(1.1); }

/* ═══════════ EFECTOS GLOBALES ═══════════ */
.grain{
  position:fixed;
  inset:0;
  z-index:90;
  pointer-events:none;
  opacity:.045;
  mix-blend-mode:multiply;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='g'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='3'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23g)'/%3E%3C/svg%3E");
}

html.js .reveal{
  opacity:0;
  transform:translateY(24px);
  transition:opacity .8s cubic-bezier(.22,.9,.3,1), transform .8s cubic-bezier(.22,.9,.3,1);
  transition-delay:calc(var(--stagger, 0) * 90ms);
}
html.js .reveal.is-visible{
  opacity:1;
  transform:translateY(0);
}

/* ═══════════ RESPONSIVE ═══════════ */
@media (max-width: 980px){
  .nav-links{
    position:fixed;
    top:0; right:0;
    height:100vh;
    height:100svh;
    width:min(78vw, 320px);
    background:var(--cream);
    flex-direction:column;
    justify-content:center;
    align-items:center;
    gap:28px;
    box-shadow:-12px 0 40px rgba(36,28,22,0.14);
    transform:translateX(105%);
    transition:transform .4s cubic-bezier(.22,.9,.3,1);
    z-index:55;
  }
  .nav-links.is-open{ transform:translateX(0); }
  .nav-links a{ font-size:1.05rem; }
  .nav-burger{ display:flex; z-index:56; }
  .btn-nav{ display:none; }

  .hero{ padding-top:120px; }
  .hero-grid{ grid-template-columns:1fr; gap:48px; }
  .hero-copy{ text-align:center; }
  .hero-sub{ margin-left:auto; margin-right:auto; }
  .hero-ctas, .hero-proof{ justify-content:center; }
  /* En mobile la foto va primero: impacto visual antes que el texto */
  .hero-visual{ order:-1; min-height:440px; max-width:440px; margin:0 auto; width:100%; }

  .about-grid{ grid-template-columns:1fr; gap:48px; }
  .about-visual{ min-height:440px; max-width:440px; margin:0 auto; width:100%; }

  .why-grid{ grid-template-columns:1fr; gap:36px; }
  .contact-grid{ grid-template-columns:1fr; gap:44px; }
  .contact-visual{ order:-1; }
}

@media (max-width: 640px){
  /* Menos aire vertical en celulares */
  .hero{ padding-top:104px; }
  .hero-hashtags{ margin-top:34px; }
  .brands{ padding:42px 0 36px; }
  .metrics{ padding:60px 0 56px; }
  .metrics-head{ margin-bottom:34px; }
  .about{ padding:60px 0; }
  .niches{ padding:60px 0; }
  .portfolio{ padding:60px 0; }
  .services{ padding:60px 0; }
  .why{ padding:60px 0; }
  .process{ padding:60px 0; }
  .contact{ padding:60px 0 0; }
  .section-head{ margin-bottom:34px; }
  .footer{ margin-top:52px; }
  .about-grid, .contact-grid, .hero-grid{ gap:34px; }
  .metrics-note{ margin-top:26px; }

  .niche-grid{ gap:10px; }
  .niche-card{ width:calc(50% - 5px); }
  .niche-card figcaption{ left:8px; bottom:8px; padding:5px 12px; font-size:.88rem; }

  .service{ flex-wrap:wrap; gap:12px 16px; padding:22px 6px; }
  .service-num{ width:34px; }
  .service-tag{ margin-left:50px; }

  /* Las tres métricas en una sola fila compacta */
  .hero-proof{ gap:18px; flex-wrap:nowrap; }
  .hero-proof strong{ font-size:1.3rem; }
  .hero-proof span{ font-size:.68rem; white-space:nowrap; }
  .proof-sep{ display:none; }

  .steps{ gap:12px; }
  .step{ flex:1 1 140px; max-width:none; }

  .wsp-float{ width:50px; height:50px; right:16px; bottom:16px; }
}

/* ═══════════ REDUCED MOTION ═══════════ */
@media (prefers-reduced-motion: reduce){
  html{ scroll-behavior:auto; }
  *, *::before, *::after{
    animation-duration:.01ms !important;
    animation-iteration-count:1 !important;
    transition-duration:.01ms !important;
  }
  html.js .reveal{ opacity:1; transform:none; }
  html.js .hero-copy > *, html.js .hero-visual{ opacity:1; animation:none; }
}